How Much Profit Do House Flippers Actually Make?
According to ATTOM Data, the average gross profit on a house flip in the US has ranged from $60,000–$70,000 in recent years, with average ROI around 25–30%. But those are averages — individual deals range from significant losses to six-figure paydays depending on how well the investor analyzed the deal before buying.
The investors who consistently make money flipping houses aren't luckier — they're more disciplined about running the numbers before every offer.
What Costs Eat Into Flip Profit?
Most new flippers underestimate total costs. Here's a complete breakdown of what reduces your profit:
+ Rehab budget (always add a 10–15% contingency)
+ Buying closing costs (~2.5% of purchase price)
+ Loan interest (loan amount × rate × months ÷ 12)
+ Property taxes during hold
+ Insurance during hold
+ Selling costs (~8% of ARV: agent commission + transfer taxes)
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= Total out-of-pocket
Net Profit = ARV − Total out-of-pocket
Rehab Overruns Are the #1 Profit Killer
The rehab budget is the single most variable cost in any flip. Experienced investors add a 10–20% contingency buffer to their rehab estimate before running their numbers. If the deal still works with that buffer, it's worth considering. If it only works at best-case rehab cost, it's too risky.
Financing Costs Matter More Than People Think
Hard money loans typically run 10–14% annually, plus 1–3 points origination. On a $150,000 loan at 12%, that's $18,000 per year — $1,500/month just in interest. On a 6-month flip, that's $9,000 straight off your profit. Always model financing costs before making an offer.
What's a Good Profit on a House Flip?
Most experienced investors target:
Minimum profit margin: 15% of ARV
Minimum cash-on-cash ROI: 20%
Annualized ROI target: 40%+
Deals below these thresholds aren't automatic passes — a $20,000 profit on a well-located property with minimal risk might be worth taking. But if you're accepting thin margins, make sure you're doing it consciously, not because you missed a cost.